How do IO games make money?
The best .io games still have a place, even if that place is taken up by mobile games that offer more premium, on-the-go experiences. But amid all that flash, tiny, browser-based minigames still deliver an intense, multiplayer rush.
When Agar.io took the world by storm and kicked off the .io games genre, we found it quite surprising. We knew there was no technological hurdles: Browser-based technology has improved in leaps and bounds in recent years, and with the advent of websockets and WebGL, games were definitely an attainable target. What surprised us was that it could make any money.
.io provides ads on the landing page. A player sees those ads simply by navigating to the game, and they are removed once the player starts playing. Once a player dies, he is sent back to the landing page, where the ads are visible once more. Web-based ads pay on a cost per thousand impressions (revenue per mille impressions, or RPMI). The common earning rate is between $1 and $5 RPMI.
Well, first of all how did we monetise our game?
🕹️ 1 banner ad on the front screen
🕹️ 1 banner ad on the score screen
🕹️ 1 video ad when loading into the next round of the game
Would I recommend making an .io game? Would I do another one?Only if I could validate the idea or build an audience who will hang around for a long time.
How much did the creator of slither IO make?
Take 32-year-old developer Steven Howse, who only three months ago was struggling to earn a decent living. He developed the game Slither.io, and it took off practically overnight – now he earns some $100,000 every day from advertising and over 130 million users play the game on mobile and PC.
Do .IO games make money?
The common earning rate is between $1 and $5 RPMI. Before you go out and create your own . io game managing costs will be critical. You make very little money on a per-MAU basis and at the very least it must cover its own costs.
These games are designed to keep you occupied for short bursts of time, but there are a few on this list which can be mastered if you’re willing to learn. From puzzle games to battle royales, these io games will keep you entertained for at least the next ten minutes, and might just eat up the rest of your day – you’ve been warned.
The best browser games are:
All in all, our game made around $7k over its lifetime. It didn’t go viral, dashing our hopes of making $50k-$200k per month, but it paid its own bills and we learned a lot. I suspect that if we had released now, it would not fare as well. The multiplayer web games space is getting relatively crowded, with a new game or two released almost every day. It’s a great way to prove a concept and maybe find a seed player base, but not really a good place to make money unless you’re very lucky.
At its peak, our game had 150k MAU. Gross revenue around $1130 means we made $0.007 per MAU! Pretty terrible, so clearly web-based MAU have nothing on mobile, PC, or console, at least not in the .io space. about 60% of our gross revenue went to expenses – about $100 for servers, the rest was bandwidth. So, our experiment paid for its usage, but not much else. Only the most viral games win.